Editor's introduction: Jingdong is home, I believe everyone is familiar with it. The author evaluates the functions of the Jingdong APP, from product bulk sms service positioning, user analysis, key function experience and competitive product analysis, let's take a look. This article will analyze from several modules, including product positioning, user analysis, key function experience, and competitive product analysis, and propose some optimization suggestions. The mind map of this article: 1. Product bulk sms service positioning + market analysis 1. What is the product Product name: Jingdong Product type: E-commerce platform Product slogan: From "more, faster, better and less" to "live every love.
Product introduction: Jingdong app is a professional comprehensive online shopping mall, selling more than tens of thousands of brands and 40.2 million kinds of bulk sms service commodities. It is one of the most popular and influential e-commerce platforms in China's e-commerce field. 2. Market overview (1) Market size and development trend In the past two decades, my country's e-commerce channels have achieved outstanding growth performance, with transaction scale and user scale increasing from 0 in 199 to 11.76 trillion (online retail sales of goods and services) and 7.8 trillion in 2020, respectively. The bulk sms service compound growth rate between 2005 and 2020 is 55% and 24% respectively, of which the online sales of physical goods will account for 25% of the total in 2020.
Judging from the current development trend, the e-commerce industry is still a high-speed growth track. In the past five years, the scale of the e-commerce industry has bulk sms service maintained a compound growth rate of 25%, which is 20 percentage points ahead of the zero compound growth rate of the society in the same period. Looking forward to the future, it is expected that the growth rate of the e-commerce industry will still be higher than that of the consumer market. The scale and growth rate of online shopping in my country-Data source: iResearch The scale of online shopping in my bulk sms service country accounts for zero proportion of the company-Data source: iResearch (2) Competition situation In the rapid development of e-commerce, various new forms of e-commerce are constantly iterating.